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A Guide to Writing Useful Content by Page and Article Type

Useful content (now known as “helpful”) is content that helps the user by providing a complete solution.  That means the person absorbing your content knows which product to buy, how to perform an action, complete a task, and most important the person does not have to look elsewhere for an answer. Useful or helpful content does not mean you need to write every single detail on the page, include all variations or each related issue; you just have to provide the solution and if there are multiple sections, make it easy to navigate the page so the person can find it. Note: If you create something to “feel good” like including a family trip for you to look back on in your electronics review blog, that is ok too.  Add a meta robots noindex, follow tag to the post and keep them to a minimum. We’ve been using the guidelines below with our clients and affiliate partners for 15+ years. These techniques were mostly done for UX and CRO, so it is very good to see them being applied official...

Contextual Links: How They Affect Google Ranking (& How to Use Them)

So, you’ve produced some quality content, your website looks beautiful, and you’ve got products that people want. However, you still have to scroll through page after page of Google search results before you can find your site. Therefore, you might be wondering: what’s going wrong? There are many ways to improve your performance in Google. One of the most effective methods is adding contextual links. These links can have a positive impact on your search engine rankings. In this post, we’ll take a closer look at contextual links and how they can improve your rankings. We’ll also look at some best practices for using them on your site. Let’s get started! An Introduction to Contextual Links (And Why They Matter) A contextual link is typically placed within the body of a post or page. Ideally, you’ll want to use descriptive anchor text to help readers understand the relevance of the link. There are two types of contextual links: outbound links and inbound links. Outbo...

11 Best Semrush Alternatives in 2022 [Free & Paid Tools]

Semrush has a ton of useful features. With it, you can: Do competitor analysis Find the right keywords to rank Augment your paid advertising campaigns Analyze other pages on the SE ranking Get insights on your social media presence And many other things. But, it’s not a perfect tool. It has a cumbersome interface, it’s lacking tools here and there, and there are a lot of strong Semrush alternatives out there. Below you’ll find the best ones. 1 Ahrefs Best Overall Semrush Alternative Pros: Impressive keyword explorer Largest crawler after Google Useful filtering Cons: Expensive Recent updates make it more inaccessible There are many people out there unhappy with Ahref‘s recent pricing update. And we understand where they’re coming from. But even with its higher barrier of entry, Ahrefs remains the best Semrush alternative in our book. And the best all-in-one SEO tool. Let’s dig deeper to see why. ...