Refunds are a persistent problem that almost every online business encounters and they are unfortunately unavoidable. Approximately 20% of all products ordered online are destined for returns. Ensuring this statistic does not reflect in your business is essential for its success and growth. Taking steps to optimize the customer experience can reduce the likelihood that your ecommerce store will experience a high return rate. Once you understand the primary reasons consumers request refunds, you can implement simple solutions to minimize them. In this post, we'll briefly discuss how common customer refunds are and the problems they present. Then we'll offer a series of tips for reducing the number of refunds you get in your ecommerce store and provide some advice for getting started with each one. Let’s jump right in! The Impact of Refunds on Your Online Business Customer refunds are like pests infiltrating your ecommerce business. They ruthlessly diminish co...