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During June, 2Checkout (now Verifone) proudly hosted the sixth edition of our CommerceNow online event, where a group of amazing founders, specialists, marketers, sales reps, eCommerce experts, and revenue leaders shared their knowledge and expertise. This is the first of a series of blog posts where we’ll share the key takeaways from several of the CommerceNow ’22 sessions. You can also register to watch all recorded webcasts here. Several presenters shared wisdom and inspiration around the topic of optimization, whether applied to payment innovation, tax strategy, or pricing.   In his presentation, “ How Payment Innovation Helps Merchants Address New Omnichannel Expectations ,” Francois Crehange , Product and Solution Director for Verifone, discussed the recent myriad of dizzying changes in the eCommerce landscape.     Changes which began to gain traction before but were then accelerated after the advent of COVID: Customer expectations are evolving as their options conti...

We are thrilled to present our newest episode of the 2Inspire Interview Series, where we invite entrepreneurs, managers, experts , and creatives from the industry to share their insights, best practices, and stories to help you hyper-grow your online business. So, get inspired by this latest interview. In this episode, we had the pleasure to chat with Natalie Marcotullio , Head of Growth and Operations at Navattic, where she focuses on helping SaaS companies give their prospects a better buying experience. Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS, and over the years, her focus has shifted to full-funnel marketing and improving the digital buyer experience. Previously to joining Navattic, Natalie was the Marketing Director and Chief of Staff at Map My Customers, a geospatial sales platform designed to help marketing agents map and share customers’ locations. With her rich experience in SaaS customer experience and onboarding, you can ...

Why product analytics is important for SaaS companies   If you’ve started gaining momentum with your SaaS product or have been enjoying healthy traction for some time, you’ve likely realized it’s not feasible to look at every user’s activity across your product. There’s a ton of data to organize and understand – so how do you gather and track it all? The answer: product analytics . Product analytics is the best tool for understanding customer behavior and for finding optimization opportunities – tracking metrics at each stage of the customer journey is a good start, but it’s not enough. Product analytics transforms chaotic user behavior into linear customer path analysis that makes it much easier to drive insights from and find growth opportunities . Most importantly, it will help you understand how to get your customers to experience the value that your product offers to its full potential. Product analytics will help you know who gets your product’s value, and what sto...

When any of us are aiming for improvement in an area of our eCommerce business, we are likely to turn to blog posts for advice. Conversion Rate Optimization (CRO) is no different. We all want to drive more traffic to our websites and landing pages, but what customers do when they get to these pages is just as — or even more — important. If you’re trying to maximize your business’ CRO but don’t know how or need help doing it, blogs can provide step-by-step instructions, guides, how-to tutorials, and checklists to help you improve your CRO strategy . Blogs are a great resource for interesting, informative articles, and there are many out there devoted to CRO, some with a newsletter subscription included. If you’re not sure where to start, we’ve done the heavy lifting and gathered a few of the leading blogs on CRO . We even narrowed it down in some cases to top three most popular articles each.   Blog Articles   CXL – General CRO – Conversion Optimization & Marketing B...

With SaaS leadership comes great responsibility , especially if you’re just starting out. A SaaS venture, like any startup, might seem a bit intimidating at first, so it’s of utmost importance to be very open to advice and any helping hand that comes your way. Sometimes it might only be a golden nugget of insight coming from a boss that might really make a difference, another time it could be thoughtful advice coming from a friend which sticks with you during your journey. These tips and insights that you might receive can come in handy whenever you might feel insecure or unsure if you are heading in the right direction or when you have reached an obstacle in your path. That’s why we have asked several of our favorite SaaS leaders for the best business advice they have ever received. So buckle up, because you’re in for an insightful ride! Here’s what they shared:   William Harris, Co-Founder and CEO at Elumynt “I would have to say, hands down, the best advice is focus. ...

There are a lot of different ways to set your subscription prices. While reviewing the competition and the prices they are charging is one strategy, it is by no means the most important. Companies today need to look at the customer and the value their service is providing to them. When focusing on value, look at your product or service from the customers’ point of view and consider how useful they perceive the service to be as well as their budget and the price they’re willing to pay. It’s important to keep in mind that not everyone is going to be able to pay the same amount for a subscription service so having different options available is essential. More than that, throughout the life of the subscription customers are constantly evaluating the value they receive versus the money they pay and a decision is taken every time a subscription gets to the expiration date with the option to be renewed. This is one of the moments when having different pricing options in place hel...