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We are thrilled to present our newest episode of the 2Inspire Interview Series, where we invite entrepreneurs, managers, experts , and creatives from the industry to share their insights, best practices, and stories to help you hyper-grow your online business. So, get inspired by this latest interview. In this episode, we had the pleasure to chat with Natalie Marcotullio , Head of Growth and Operations at Navattic, where she focuses on helping SaaS companies give their prospects a better buying experience. Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS, and over the years, her focus has shifted to full-funnel marketing and improving the digital buyer experience. Previously to joining Navattic, Natalie was the Marketing Director and Chief of Staff at Map My Customers, a geospatial sales platform designed to help marketing agents map and share customers’ locations. With her rich experience in SaaS customer experience and onboarding, you can ...

Why product analytics is important for SaaS companies   If you’ve started gaining momentum with your SaaS product or have been enjoying healthy traction for some time, you’ve likely realized it’s not feasible to look at every user’s activity across your product. There’s a ton of data to organize and understand – so how do you gather and track it all? The answer: product analytics . Product analytics is the best tool for understanding customer behavior and for finding optimization opportunities – tracking metrics at each stage of the customer journey is a good start, but it’s not enough. Product analytics transforms chaotic user behavior into linear customer path analysis that makes it much easier to drive insights from and find growth opportunities . Most importantly, it will help you understand how to get your customers to experience the value that your product offers to its full potential. Product analytics will help you know who gets your product’s value, and what sto...

There are a lot of different ways to set your subscription prices. While reviewing the competition and the prices they are charging is one strategy, it is by no means the most important. Companies today need to look at the customer and the value their service is providing to them. When focusing on value, look at your product or service from the customers’ point of view and consider how useful they perceive the service to be as well as their budget and the price they’re willing to pay. It’s important to keep in mind that not everyone is going to be able to pay the same amount for a subscription service so having different options available is essential. More than that, throughout the life of the subscription customers are constantly evaluating the value they receive versus the money they pay and a decision is taken every time a subscription gets to the expiration date with the option to be renewed. This is one of the moments when having different pricing options in place hel...

Hello sellers,   Now that the summer is in full bloom, we’re kicking off this month’s roundup with actionable tips on how to expand your business overseas and what it takes to enhance your shoppers’ journey by localizing the buying experience to their preferences. Next, we’re sharing pricing and payments strategies that can help you upscale your online business, exciting Fintech trends to keep an eye out for, and best practices to optimize your eCommerce checkout flow and boost your conversion rates.   And if you didn’t have a chance to attend our global virtual event in June, CommerceNow’22 , we’d like to let you know that all sessions are now available on-demand , so you can watch at any time.   Happy Selling!     How Localization Impacts the Online Payment Experience      We recently attended eCommerce Tech Global where our very own Nataliya Shadykulova, Head of Digital Sales EMEA , talked about the main aspects you need to know when planning your expansion into local m...

There are a lot of different ways to set your subscription prices. While reviewing the competition and the prices they are charging is one strategy, it is by no means the most important. Companies today need to look at the customer and the value their service is providing to them. When focusing on value, look at your product or service from the customers’ point of view and consider how useful they perceive the service to be as well as their budget and the price they’re willing to pay. It’s important to keep in mind that not everyone is going to be able to pay the same amount for a subscription service so having different options available is essential. More than that, throughout the life of the subscription customers are constantly evaluating the value they receive versus the money they pay and a decision is taken every time a subscription gets to the expiration date with the option to be renewed. This is one of the moments when having different pricing options in place hel...

There are a lot of different ways to set your subscription prices. While reviewing the competition and the prices they are charging is one strategy, it is by no means the most important. Companies today need to look at the customer and the value their service is providing to them. When focusing on value, look at your product or service from the customers’ point of view and consider how useful they perceive the service to be as well as their budget and the price they’re willing to pay. It’s important to keep in mind that not everyone is going to be able to pay the same amount for a subscription service so having different options available is essential. More than that, throughout the life of the subscription customers are constantly evaluating the value they receive versus the money they pay and a decision is taken every time a subscription gets to the expiration date with the option to be renewed. This is one of the moments when having different pricing options in place helps y...