Reading Time: 2 mins Frozen food giant Iceland has been working hard to help their customers in any way possible to combat the cost of living crisis as food prices soar. We recently wrote about the chain giving 40,000 pensioners across the country £30 vouchers to spend on essentials within their stores. Now, Iceland are partnering with charity-owned lender Fair for You to support customers with rising food costs. The Iceland Food Club is a new nationally available, affordable and flexible credit solution for daily essentials. Iceland have said the Food Club is the result of the supermarket’s dedication to their customers. They want to ensure they are able to navigate the extortionate cost of living and avoid food poverty. They are also determined to help customers smooth out their income. This scheme launches today across the UK. The Iceland Food Club initiative was the brainchild of Iceland Colleagues. Many wanted to support children who were at risk of hunger due to food pov...