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Why product analytics is important for SaaS companies   If you’ve started gaining momentum with your SaaS product or have been enjoying healthy traction for some time, you’ve likely realized it’s not feasible to look at every user’s activity across your product. There’s a ton of data to organize and understand – so how do you gather and track it all? The answer: product analytics . Product analytics is the best tool for understanding customer behavior and for finding optimization opportunities – tracking metrics at each stage of the customer journey is a good start, but it’s not enough. Product analytics transforms chaotic user behavior into linear customer path analysis that makes it much easier to drive insights from and find growth opportunities . Most importantly, it will help you understand how to get your customers to experience the value that your product offers to its full potential. Product analytics will help you know who gets your product’s value, and what sto...

With SaaS leadership comes great responsibility , especially if you’re just starting out. A SaaS venture, like any startup, might seem a bit intimidating at first, so it’s of utmost importance to be very open to advice and any helping hand that comes your way. Sometimes it might only be a golden nugget of insight coming from a boss that might really make a difference, another time it could be thoughtful advice coming from a friend which sticks with you during your journey. These tips and insights that you might receive can come in handy whenever you might feel insecure or unsure if you are heading in the right direction or when you have reached an obstacle in your path. That’s why we have asked several of our favorite SaaS leaders for the best business advice they have ever received. So buckle up, because you’re in for an insightful ride! Here’s what they shared:   William Harris, Co-Founder and CEO at Elumynt “I would have to say, hands down, the best advice is focus. ...