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Showing posts with the label eCommerceManager

70 CRO Must-Read Articles and eBooks

When any of us are aiming for improvement in an area of our eCommerce business, we are likely to turn to blog posts for advice. Conversion Rate Optimization (CRO) is no different. We all want to drive more traffic to our websites and landing pages, but what customers do when they get to these pages is just as — or even more — important. If you’re trying to maximize your business’ CRO but don’t know how or need help doing it, blogs can provide step-by-step instructions, guides, how-to tutorials, and checklists to help you improve your CRO strategy . Blogs are a great resource for interesting, informative articles, and there are many out there devoted to CRO, some with a newsletter subscription included. If you’re not sure where to start, we’ve done the heavy lifting and gathered a few of the leading blogs on CRO . We even narrowed it down in some cases to top three most popular articles each.   Blog Articles   CXL – General CRO – Conversion Optimization & Marketing B...

SaaS Leaders Share the Best Business Advice They Ever Received

With SaaS leadership comes great responsibility , especially if you’re just starting out. A SaaS venture, like any startup, might seem a bit intimidating at first, so it’s of utmost importance to be very open to advice and any helping hand that comes your way. Sometimes it might only be a golden nugget of insight coming from a boss that might really make a difference, another time it could be thoughtful advice coming from a friend which sticks with you during your journey. These tips and insights that you might receive can come in handy whenever you might feel insecure or unsure if you are heading in the right direction or when you have reached an obstacle in your path. That’s why we have asked several of our favorite SaaS leaders for the best business advice they have ever received. So buckle up, because you’re in for an insightful ride! Here’s what they shared:   William Harris, Co-Founder and CEO at Elumynt “I would have to say, hands down, the best advice is focus. ...

Industry Buzz – June 2022

Hello sellers, Summer is here with waves of opportunities for your eCommerce business. To help you make your summer campaigns pop, we’ve put together some resources outlining what’s hot this season in eCommerce. Read through this monthly wrap-up to get ideas on international expansion, payment methods to provide to your customers, SaaS payments, or customer retention strategies . Finally, we’re excited to let you know that our CommerceNow 2022 global event ended with a bang. If you didn’t make it live on June 22-23, don’t worry. All the sessions will soon be available on-demand on our website, so stay tuned for that! Happy selling! 2Checkout Monetization Platform Wins in the 2022 SIIA CODiE Awards We’re honored to have been awarded the Best Subscription Billing Solution and Best Payments Solution of 2022 for our advanced capabilities that allow merchants to seamlessly scale across the globe. Read more on how the 2Checkout Monetization Platform earned the pr...

Industry Buzz – July 2022 

Hello sellers,   Now that the summer is in full bloom, we’re kicking off this month’s roundup with actionable tips on how to expand your business overseas and what it takes to enhance your shoppers’ journey by localizing the buying experience to their preferences. Next, we’re sharing pricing and payments strategies that can help you upscale your online business, exciting Fintech trends to keep an eye out for, and best practices to optimize your eCommerce checkout flow and boost your conversion rates.   And if you didn’t have a chance to attend our global virtual event in June, CommerceNow’22 , we’d like to let you know that all sessions are now available on-demand , so you can watch at any time.   Happy Selling!     How Localization Impacts the Online Payment Experience      We recently attended eCommerce Tech Global where our very own Nataliya Shadykulova, Head of Digital Sales EMEA , talked about the main aspects you need to know when planning your expansion into local m...

How 2Checkout MyAccount Improves Your Customers’ Shopping Experience

In the fast-paced digital commerce space, users nowadays expect the option to be able to monitor, review or update their order details, in a self-service style . Whereas in the past, shoppers would rely on phone or email interactions to retrieve information about their online orders, the digital shopping experience today gives full control and transparency to the end-user. One way of upgrading this experience and meeting customers’ expectations is to provide a self-service account where one can look up and update transaction and payment data. Make users’ self-service experience efficient and seamless, by providing them with a shopper my account area. This is where the new-and-improved 2Checkout myAccount can help. What is 2Checkout myAccount? myAccount is a self-service platform where shoppers can access details about purchases they made, for which the payment processing was done by 2Checkout. These details include subscription status, costs, invoice, delivery and billin...