So, you’ve produced some quality content, your website looks beautiful, and you’ve got products that people want. However, you still have to scroll through page after page of Google search results before you can find your site. Therefore, you might be wondering: what’s going wrong? There are many ways to improve your performance in Google. One of the most effective methods is adding contextual links. These links can have a positive impact on your search engine rankings. In this post, we’ll take a closer look at contextual links and how they can improve your rankings. We’ll also look at some best practices for using them on your site. Let’s get started! An Introduction to Contextual Links (And Why They Matter) A contextual link is typically placed within the body of a post or page. Ideally, you’ll want to use descriptive anchor text to help readers understand the relevance of the link. There are two types of contextual links: outbound links and inbound links. Out...