Reading Time: 2 mins Supermarket giant Asda have launched their first ever customer loyalty reward scheme. It comes at a crucial time during the cost-of-living crisis, when millions of people across the UK are struggling with the rapidly rising cost of food, fuel and energy bills. But how can this new scheme help you with soaring food prices? Asda are promising to reward customers with “pounds not points”, which they can use towards a future food shop. The scheme was trialled in 16 stores last year and proved to be successful, with the chain launching it in all of the 633 UK stores. Asda Rewards is now available across the country. To get started with Asda Rewards, you will need to download the Asda Rewards app on your mobile device. You can download it from the Apple App Store or the Google Play Store. It is easy and quick to download, meaning you can start receiving your rewards quickly. When you shop online or in store, you can earn Asda Pounds. Simple scan the barcode on t...