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We are thrilled to present our newest episode of the 2Inspire Interview Series, where we invite entrepreneurs, managers, experts , and creatives from the industry to share their insights, best practices, and stories to help you hyper-grow your online business. So, get inspired by this latest interview. In this episode, we had the pleasure to chat with Natalie Marcotullio , Head of Growth and Operations at Navattic, where she focuses on helping SaaS companies give their prospects a better buying experience. Natalie has a background in SEO and digital marketing for B2B sales and marketing SaaS, and over the years, her focus has shifted to full-funnel marketing and improving the digital buyer experience. Previously to joining Navattic, Natalie was the Marketing Director and Chief of Staff at Map My Customers, a geospatial sales platform designed to help marketing agents map and share customers’ locations. With her rich experience in SaaS customer experience and onboarding, you can ...

Why product analytics is important for SaaS companies   If you’ve started gaining momentum with your SaaS product or have been enjoying healthy traction for some time, you’ve likely realized it’s not feasible to look at every user’s activity across your product. There’s a ton of data to organize and understand – so how do you gather and track it all? The answer: product analytics . Product analytics is the best tool for understanding customer behavior and for finding optimization opportunities – tracking metrics at each stage of the customer journey is a good start, but it’s not enough. Product analytics transforms chaotic user behavior into linear customer path analysis that makes it much easier to drive insights from and find growth opportunities . Most importantly, it will help you understand how to get your customers to experience the value that your product offers to its full potential. Product analytics will help you know who gets your product’s value, and what sto...

When any of us are aiming for improvement in an area of our eCommerce business, we are likely to turn to blog posts for advice. Conversion Rate Optimization (CRO) is no different. We all want to drive more traffic to our websites and landing pages, but what customers do when they get to these pages is just as — or even more — important. If you’re trying to maximize your business’ CRO but don’t know how or need help doing it, blogs can provide step-by-step instructions, guides, how-to tutorials, and checklists to help you improve your CRO strategy . Blogs are a great resource for interesting, informative articles, and there are many out there devoted to CRO, some with a newsletter subscription included. If you’re not sure where to start, we’ve done the heavy lifting and gathered a few of the leading blogs on CRO . We even narrowed it down in some cases to top three most popular articles each.   Blog Articles   CXL – General CRO – Conversion Optimization & Marketing B...

Hello sellers,   Now that the summer is in full bloom, we’re kicking off this month’s roundup with actionable tips on how to expand your business overseas and what it takes to enhance your shoppers’ journey by localizing the buying experience to their preferences. Next, we’re sharing pricing and payments strategies that can help you upscale your online business, exciting Fintech trends to keep an eye out for, and best practices to optimize your eCommerce checkout flow and boost your conversion rates.   And if you didn’t have a chance to attend our global virtual event in June, CommerceNow’22 , we’d like to let you know that all sessions are now available on-demand , so you can watch at any time.   Happy Selling!     How Localization Impacts the Online Payment Experience      We recently attended eCommerce Tech Global where our very own Nataliya Shadykulova, Head of Digital Sales EMEA , talked about the main aspects you need to know when planning your expansion into local m...

We recently had the chance to speak with John Tunay, Product Marketing Manager at SecureAge Technology , who shared with us great insights into the company’s journey in the cybersecurity industry and their experience working with the Avangate Affiliate Network.   1. Could you briefly describe the company you are working for, SecureAge Technology, for our readers? SecureAge Technology is a data security company headquartered in Singapore. With 19 years of experience, we’re trusted by governments, research institutes, and forward-thinking organizations across Asia. We believe that security and usability should go hand in hand, and we design security for the only thing that has value, which is the data itself. Therefore, the data is protected whether it is stored, in transit, or in use.     2. Your security solutions are designed in a way that removes the human element, so that 100% data security is possible. How is that achieved? At SecureAge, we have the strong belief that...